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The basic conceptualization of the museum has changed since its inception - from the historical evolution of wine labels to a contemporary international collection that depicts their different features and commercialization. A simple categorization of the many labels imparts to the visitor a greater appreciation for the different aspects of the wine industry, such as production and promotion. The labels permit the "wines to speak," revealing their place of origin, history, and year of production, mixing wine with art, culture, and tradition, and simultaneously, to capture the attention of the potential buyer. Wine labels convey a tangible expression of the times, sensitivity, and artistry of any particular society. The goal of the International Wine Label Museum of Cupramontana is to answer any question pertaining to the visual communication of wine labels through its unique collection. Barolo, 1931 Etichetta con stemma sabaudo e logo del produttore
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