INTERNATIONAL WINE LABEL MUSEUM
A Documentation of an Enological Vision
This museum was conceived in 1987 by the art critic Professor Armando
Ginesi. It is located in Cupramontana, the heart of Verdicchio wine
region, which is especially conducive to our endeavors. The museum
is not only intended as a international repository of wine labels
but to encourage an appreciation for this art form. Over the years,
the museum's endowment has been enriched with almost 100,000 labels
from around the world.
During the modernization of the museum in 2004 it was suggested
that the internet should be an appropriate vehicle for the commercial
visual documentation for our fruitful bounty of wine labels.
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